Is AT&T Afraid of the Verizon iPhone?

The launch of the Verizon iPhone is just a few weeks away but AT&T is still doing what it can to keep customers on their network — and buying iPhones.

With rumors of better data plan pricing and a more stable voice network, many existing iPhone owners are contemplating a network switch.
Now that AT&T has to share the iPhone spotlight in the US, the nation’s second-largest mobile operator is trying to differentiate itself from the new competition.


AT&T sent e-mails to some of its mobile customers (including me) Tuesday advertising the $49 iPhone 3GS. AT&T lowered the price on the iPhone 3GS earlier this month, just ahead of the Verizon iPhone announcement.
Reading the promotion’s ad copy, we had to chuckle because AT&T is using language that is similar to Verizon’s new campaign for the iPhone. Intentional or not, the opening salvo, “it’s the moment you’ve been waiting for,” reads as a direct response to Verizon’s message, “it begins.”